Tiffany solicits help of Beyoncé and Jay-Z to draw younger buyers – will it backfire? | Fashion

[ad_1] Beyoncé has become the first black woman to wear the famous yellow Tiffany diamond, in the jewelry company’s latest attempt to rebrand itself for a younger, more diverse audience. The musician sports the “priceless” 128.54-carat stone alongside husband Jay-Z in a new ad campaign for Tiffany & Co. Beyoncé is the fourth woman, and … Read more